Kathy Ireland, Chair, CEO and Chief Designer for Kathy Ireland Worldwide, as well as leading health advocate, has joined the efforts of the American Society for Gastrointestinal Endoscopy (ASGE) to promote colon cancer screening for men and women 50 years and older. Only one in three adults are currently getting tested, resulting in an approximate 137,000 diagnoses and more than 50,000 unfortunate deaths a year. The disease however is preventable and treatable with early detection. Coined the “silent killer” because there usually aren’t any symptoms until it’s too late, awareness is being spread and testing encouraged as the single largest risk factor is age, even for those who have led healthy lifestyles. “Everyone wants to stay healthy for their family and part of a healthy lifestyle if you are 50 or over includes getting screened for colon cancer.” -Kathy Ireland
“As a wife, mother of three and business owner, I know how hectic life can get, but I took time out of my busy schedule to get screened for colon cancer. I’m delighted to be partnering with ASGE to encourage colon cancer screening. If like me, you are 50 or over, or you have a family history of colon cancer, please talk with your doctor about getting screened; it could save your life.”
Kathleen Marle “Kathy” Ireland was born in Glendale, California on March 20, 1963. Celebrated for her philanthropic activism, the former supermodel of the 1980’s and 1990’s is best known for making the Sports Illustrated cover 13 consecutive issues, one of her most memorable covers being the highly celebrated 25th anniversary issue that remains one of the best-selling issues to date.
The model-turned-entrepreneur has transformed her career and is now one of the wealthiest business owners in the world leading a two billion dollar design empire. Kathy Ireland Worldwide is primarily a lifestyle brand and the 28th most powerful licensed brand on earth. Still, Kathy finds the time to deliver keynote speeches at corporate events, industry conventions, expos, entrepreneurial events, social media conferences and at life events. She has written six books, including three for children, has published several fitness videos that led to her design of fitness apparel and has appeared in a number of movies and television shows including the ninth season of Dancing with the Stars. Still, Kathy has remained involved and dedicated to causes that bring awareness to women’s rights and justice, education, emergency response and training for children, HIV/AIDS and diseases research and management.